Thursday, 25 April 2013


Accepting reality in order to change it”
(Philip Weiss)

This post is inspired by 'HyperThinking. Creating a New Mindset for the Age of Network' written by ZN eCommunications CEO and Eurocomm Chair Philip Weiss.

The concept of 'HyperThinking' as explained by the author really caught my attention. Philip Weiss  defines it as: “a radical philosophical discipline and practical thinking process that advocates ongoing intellectual adaptation and development to meet the changes imposed by a rapidly moving, Internet-driven age”.

HyperThinkers” are described by Weiss as “people who want to change the world by adapting their own individual mindsets to the new realities of our world.”

The author challenges us to stimulate better thinking by directing close attention to four dimensions:
  1. HyperShifting: to imagine and/or create new mental paradigm as a way to explain unforeseen changes; to examine and challenge fundamental personal values and preconditioned ideas; to look at the world from another person's perspective.

  2. HyperLearning: to continually gain knowledge and/or practical skills; to apply constant practice and time investment to ongoing learning. “If we are to stay relevant to the challenges that tomorrow will bring”, @pweiss writes “we need to start and end the day by educating ourselves.”

  3. HyperLinking: to explore and study new and emerging Internet technology through direct experience, experimentation and playful interaction. “The world of Internet networks offers us extraordinary opportunities for connecting with like-minded people, for learning and for sharing.”
    I like the encouragement given by the author of not being afraid of the world of electronic information but rather make efforts to understand how it is organised and will evolve: “...And if you are looking at its relevance to the business then the possibilities really start to become serious...I have no doubt that in exploring these new horizons you will find some very surprising answers.”

  4. HyperActing: to turn an abstract idea or concept into a reality through focused, concerted and determined action; to adapt and change an existing project and its underlying assumptions when faced with an unforeseen change in circumstances. To explain this dimension, the author makes a relevant observation: “it is not about being hyperactive in the negative sense (everyone has the image of a frenzied child careering about wildly in different directions without purpose). On the contrary, it is about harnessing precious mental energy and channelling it into what you are doing, applying your ideas with passion and clarity.
Within the book there are many suggestions on how to embark on the hyperthinking journey and great case studies are given on how people, teams and organisations have benefited from applying this discipline/process. Indeed, I would recommend reading it (a big thank you to Marc Wright  and Silvia Cambie who let me know about it!). It is a book that really makes people think (hyperthink!).

I would like to conclude these marginalia by reporting the beautiful author's words given almost at the end of his work: “Always remember to be looking for solutions whenever you face a difficult problem or a challenge...don't dwell on what goes wrong; rather, discipline your mind to start exploring possible solutions, however difficult or unrealistic this first appears.

Phil Weiss was one of the guest speakers at the simply-communicate simplyTV series that took place on 12th April from Eurocomm 2013 conference 'Disruptive Communications in Disruptive Times' in Brussels.