Today's high-performing firms make social business an essential part of their overall business strategy. A good number (46%) of larger organisations (those with 50,000 or more employees) report that they are already socially enabled enterprises. Eight in 10 companies believe their investment in social platforms will increase over the next 12 months.
These results are part of the findings from 'The Socially Enabled Enterprise' survey, recently published by Social Media Today.
The study, based on responses from over 500 organisations across the world, explores what it means to be a socially enabled enterprise.
“Being a social organisation means utilising social technologies – and not just technologies – but social attitudes and the preferences of everyone involved in the enterprise to help run the business.”